Introduction
Our photography plays a secondary but important role in the way we communicate. It talks of the people we serve, the lift IONITY provides and the story of our brand.
Our photography has one defining style that allows our brand to coherently link all types – lifestyle, product, portraits, etc. Images should always be captured from a low angle so that they create a visual upwards lift.
Lifestyle Checklist
- Photography should be captured from a low angle (to give a sense of uplifting)
- Content should feel exciting, free, aspirational and accessible to all
- Photography should feel bright and natural
- The levels should be increased to create a visually coherent style
- Photography should capture real moments
- There should be enough clear space for potential copy
- People featured should be mixture of age, race, sex and ethnicities
Product Checklist
- Photography to be captured from a low angle
- The general feel should be modern and progressive
- Product photography should be captured in situ (to feel real and accessible)
- There should be enough clear space for potential copy
Photography should NOT
- feel staged or contrived
- be captured from any other angle i.e. ariel
- be captured in a studio
- be too busy or too bare
- be overly stylised
- feel empty or negative (always aspirational)
