Our Design Approach
Traditionally electric cars have been about compromise. With few charging stations available, journeys required planning. They lacked freedom, spontaneity and convenience.
Our ultra-fast charging stations will provide customers with freedom…
- The freedom and reassurance of regular long distance charging stations
- The freedom to choose speed or price
- The freedom to charge their vehicle, their way
- The freedom of ease
Our brand identity builds on the idea of thermal wind columns. With every flap of the wing a bird can be carried for miles, effortlessly and freely. This is our metaphor for the effortless lift that IONITY provides.
Our identity used the symbol of a RedKite bird in our logo and visual representations of thermal winds, based on physics, to tell the story of our brand.